Hello Training Gym Owner!

Use this free self-assessment to get a report card on your training gym and discover exactly where to put your focus.

This assessment is designed for owners of brick-and-mortar training gyms who currently have active clients and staff. 

We won't send spam. Unsubscribe at any time.

You will assess the systems and process of your gym in six areas: 

  • Branding & Marketing
  • Sales
  • Client Experience
  • Team Development
  • Financial Management
  • Facilities & Operations.

After you complete your assessment, you'll be invited to a FREE, 15-minute call with Michael.


In this call, Michael will walk you through our proven best practices for running a training gym and help you create a game plan for addressing your areas of improvement.

If you have any questions along the way, just email [email protected].

Let’s get started!

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Michael Keeler

Michael is a highly effective facilitator, consultant and entrepreneur with two decades of experience in customer-centric businesses.

He is driven to share his passion and knowledge with other business owners to help them make the greatest positive impact on the world and build the life they have always envisioned. Michael’s unique approach combines his hands-on experience as a business founder and CEO with expert coaching and consulting skills to help entrepreneurs reach their goals faster and with less stress.

Mark Fisher

Mark Fisher is an in-demand international speaker, consultant and entrepreneur.

His core expertise is helping business owners achieve financial success and personal freedom through community building, leadership development and creating healthy organizational cultures. He's also excellent at playing with puppies.

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Why Us?

Mark and his “non-sexual life partner” Michael created Business for Unicorns in 2016 and have since worked with clients like Sony Music, Sylvan Learning, as well as many of the leading fitness studios across the US and UK. They are also proud alumni speakers of TEDx Broadway.

In addition to their consulting and teaching through Business for Unicorns, Michael and Mark also co-founded Mark Fisher Fitness (MFF), one of the most successful gyms in the history of the fitness industry. MFF is located in Manhattan and was recognized as No. 312 on the 2015 Inc. 500 fastest-growing companies in America as well as one of Men’s Health’s “Top 20 Gyms in America.”